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The 4 Conversations:
Daily Communication That Gets Results

with Jeffrey Ford
Chicago, IL • November 17 & 18, 2010

Cress Creek Country Club • 1215 Royal Saint George Drive
• Naperville, IL 60563 • 630-355-7300

ABOUT JEFFREY


Clark Campbell    Jeffrey Ford is an Associate Professor of Management in the Department of Management and Human Resources at the Fisher College of Business, The Ohio State University. Prior to joining Ohio State, he served on the faculties at Rutgers, The State University of New Jersey, and Indiana University.
    He has been a member of the Academy of Management since 1975 and the Organizational Development and Change Division since 1986. His research focuses on the management of organizational change, resistance to change, and effective management communication.His articles have appeared in the Academy of Management Review, the Academy of Management Journal, the Journal of Organizational Change Management, the Journal of Applied Behavioral Science, Organizational Dynamics, and Harvard Business Review.
    He is the author, along with his wife Laurie, of “The Four Conversations: Daily Communication that Gets Results,” winner of the Best Book in Management for 2009 by 800 CEO-READ and rated the #5 Best Book in Business for 2009 by The Globe and Mail (Canada).

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Early Bird Pricing AvailableRegister Now

Registration
Received
by Oct 1, 2010
$400  Day 1 Only
$700 Both Days 
Registration
Received
by Oct 29, 2010
$450  Day 1 Only
$800 Both Days 
Registration
Received
after Oct 29, 2010
$500  Day 1 Only
$900 Both Days
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Program Synopsis
PDUs

Most people think communication is a broad category of interaction that tends to be riddled with problems, gaps, and pitfalls. This generalization does not solve the very real problems of organizational work. Productive communication is made up of four distinct types of conversation, each with a set of necessary ingredients, which can be deployed to solve workplace problems and increase trust, accountability, and teamwork:

  1. Initiative conversations – How to create a future with positive focus on a worthwhile goal
  2. Understanding conversations – How to include and engage the people who will make the future real and achieve the goal
  3. Performance conversations – How to ask for - and promise – on-time and on-budget results
  4. Closure conversations – How to create accomplishments and build accountability

Most people also think that communication problems are caused by “other people”. In fact, we all need to take responsibility for improving the accuracy, completeness, and effectiveness of our conversations. Communication is everybody’s business.

The Four Conversations programs address the daily and persistent problems people encounter at work, and ways they can be resolved in communication. These programs also show people how to use their conversation to accomplish objectives, expand personal effectiveness, and improve workplace relationships. Some modules are also designed to impact organizational patterns of communication and productivity, with ideas on ways to change organization communication. The programs have been tested by practicing managers and include useful take-home materials to help participants put new ideas to work immediately.

Syllabus/Course Outline • Day 1

The Four Conversations Foundations Modules

  1. Introduction to the Four Conversations
  2. How to Use the Four Conversations
  3. Improve Workplace Communication

1. Introduction to the Four Conversations

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)


Syllabus: Participants learn all the ways that their workplace communication matters. This session is a valuable introduction to the role of talk at work, with plenty of substance and interactions to make the value of communication real and relevant for participants.

Topics include:
• The importance of conversations
• What is a “productive” conversation?
• Six common workplace problems that are related to conversations
• Four types of productive conversations and the ways each can:
• Support vision
• Create trust and relationship
• Increase commitment and accountability
• Improve leadership credibility.

Learning Objectives: Participants will learn that their workplace communications are linked to six distinct workplace problems including lateness, low quality, and difficult people. They will see that when people are missing – or misusing – four different types of productive conversations, they are also missing an opportunity to be better leaders.
 
Learning Outcomes:
Participants will create a checklist of communication needs for their unique work environment, including the types of conversations to be improved, the changes they want to make in their communications, and the specific conversational ingredients they will begin to practice. 

2. How to Use the Four Conversations

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)


Syllabus: Participants learn how and why to use four distinct conversations that get results, with practical tips to show, (A) which conversations they need to strengthen and (B) how to do it. The value of each type of conversation is demonstrated with examples from real organizational situations.

 

Topics include:

• Initiative conversations – How to create a future with positive focus on a worthwhile goal
• Understanding conversations – How to include and engage the people who will make the future real and achieve the goal
• Performance conversations – How to ask for - and promise – on-time and on-budget results
• Closure conversations – How to create accomplishments and build accountability

Plus:
Guidelines for using the four conversations
Necessary conversational ingredients
Pitfalls, practices, and implementation tips

Learning Objectives: Participants will learn the specific ingredients for each of the four types of productive conversations, and will learn how and when to use them to create and communicate goals, engage others in participating powerfully, increase accountability and teamwork, and strengthen workplace trust and sense of accomplishment. They will also learn the top ten conversations for resolving “people problems”.
 
Learning Outcomes: Participants will create at least one new goal for their unique workplace, and practice using the four conversations to clarify its intended objectives and the resources required. They will create a checklist of people to talk to, what to say to engage them in reaching the goal, and specific ways to create agreements with other people for action, results, and accomplishment. 


3. Improving Workplace Communication

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)


Syllabus: When people know how to use the four conversations, they will be able to assess which communication improvements will be best for their organization. This session supports a conversational assessment, and identifies appropriate solutions and how they can be implemented.

Topics include:
• Conversational tendencies in the workplace and how to alter them
• How the four conversations work together to resolve workplace problems
• Putting your conversational expertise into practice
• Ways to support the conversational workplace

Learning Objectives: Participants will learn two skills to strengthen their own value in the workplace: how to improve their own work quality, and how to improve work relationships. They will also learn three skills for improving their work with others: how to delegate effectively, how to turn complaints into action, and how to help other people be more reliable and accountable. 
 
Learning Outcomes: Participants will create a “map” of their immediate work environment, and will identify the situations they are targeting for specific improvements. They will create a checklist of the specific conversations and communication ingredients they plan to upgrade in each situation, and a summary plan for improving communications in their workplace using meeting agendas, measures, and visual displays.  

Syllabus/Course Outline • Day 2

Advanced Leadership and Management Communication Modules

  1. Organizational Impact: Culture and Change
  2. Personal Effectiveness — Scheduling and Communication
  3. Performance Management and Meeting Effectiveness

4. Organizational Impact: Culture and Change

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)

 
Syllabus: Are you making substantial changes in your organization? Then be sure people’s communication skills can support the change implementation and change goals – preferably with maximum partnership and minimum resistance. All organizations are changing, but if you have a complex or vital change to implement, then everyone needs to be on board and responsible for supporting favorable outcomes. Communication within and between teams is critical. The ability to add velocity, momentum, and closure to projects and assignments will help you produce the changes you need quickly and easily.

Topics include:
• Your organization’s conversational profile for:
• Individual performance and personal effectiveness
• Work relationships
• Momentum and keeping everything moving
• The perils of vague communication and other limits and pitfalls
• Four communication skills to increase momentum – how to:
• Acknowledge the facts
• Appreciate the people
• Apologize for mistakes and misunderstandings
• Amend broken agreements
• Ways to support the conversational workplace

Learning Objectives: Participants will learn how to create a profile of their organization’s communication tendencies, and identify the cultural characteristics associated with their profile. They will learn how to support an upgrade in the quality, completeness, and effectiveness of communication in their workplace to improve work relationships and the pace and success of organization changes.
 
Learning Outcomes: Participants will create a profile of their organization’s productive (and non-productive) communication patterns, and will develop a plan of action for improving communications in their workplace. 
  

5. Personal Effectiveness — Scheduling and Communication

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)

Syllabus: When people are overwhelmed, they may become ineffective. Scheduling and communication, the two tools that help people coordinate their work efforts and maintain good productivity, are often the first to go. Key people in your organization must know the rules of managing time and accomplishment, including how to schedule work, assign work to others, and support the communications that keep schedules in synch. Learn the four stages of scheduling and ways to deal with the trickiness of time in the workplace.

Topics include:
• Dealing with accomplishment in a world of overwhelm
• Saying yes, doing no
• We can’t do everything
• Four stages of scheduling
• Scheduling your work: Appointments with others, Appointments for doing work
• Things due and things to do
• The ways we fool ourselves about time and work
• Interruptions and recurring events
• What we are not doing
• Your schedule as a tool for managing your commitments and accomplishments
• The recurring role of communication in your personal effectiveness schedule
• Personal effectiveness tips and techniques

Learning Objectives: Participants will learn about their personal conversational tendencies and productivity habits, and how they influence their effectiveness at work. They will learn the rules of scheduling conversations, and how to improve their own work performance while also improving their conversations with others about time and results in their workplace.
 
Learning Outcomes: Participants will develop a specific plan of action for managing their commitments and for communicating with others about getting work done and producing results.

6. Performance Management and Meeting Effectiveness

SYLLABUS, LEARNING OBJECTIVES, LEARNING OUTCOMES (click for details)

Syllabus: Are there big results that your team or department simply must produce on schedule? Do you want a fast upgrade in everyone’s management skills and communications? This program has proven to be a valuable resource for executives, project managers, and staff who are working for breakthroughs in organizational performance.
 
One premise of this module: Organizations look like hierarchies, but they operate like networks. This fact calls for management communication skills that recognize the rules of a network, where every action has effects in many places, and where a missing communication can be very costly. When people see their organization’s network, they can use the four conversations to get results while simultaneously enhancing the success of the whole organization. Topics include:
 
Your organization as a network of deliverables, communications, and agreements
How to:

• Ask people to commit to action and results
• Create agreements within and between groups
• Manage agreements, even where you have no authority
• Deal with complaints and inaction
• Implementing good communication practices in the conversational workplace

Learning Objectives: Participants will learn how to see at least one of their workplace goals, changes, or projects as a network of agreements involving other people, groups, and organizations. They will learn the principles of conversation for results in a network and how to accelerate change, improve management and timeliness, and reduce costs due to errors and missed communications.
 
Learning Outcomes:
Participants will create a map of their organization’s performance network non-productive) communication patterns, and will develop a plan of action for coordinating communications and agreements to reach at least one complex objective.


ISBN title and number on the courseware being used for content delivery:
The Four Conversations: Daily Communication That Get Results
ISBN-13: 978-1-57675-920-2

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